EXCLUSIVE: John Pollak, who was beforehand EVP, Artistic Affairs, Common Tv Various Studios, has joined world digital gross sales platform Exeest.
Pollak, who oversaw who oversaw gross sales of Common Tv Various Studios programming to patrons exterior of NBC, turns into Chief Industrial Officer of the corporate, which launched earlier this 12 months.
Based by filmmaker and tech entrepreneur Matteo Petrelli, former CFO World IT at NBCUniversal Shabbir Aqeel Danish and Wall Avenue government Anthony Costanzo, Exeest is a streaming service-like gross sales platform for worldwide TV and movie patrons.
Its catalogue consists of titles from Caracol, Cinedigm, Advanced Networks, Epic Photos, Keshet, Propagate, and Telemundo and its advisory board consists of former Condé Nast Bob Sauerberg, Andrew Marcus, former Crucial Content material President and COO, Comedian Aid CEO Alison Moore, and former Turner exec Lauren Hurvitz.
John Pollak Exiting NBCUniversal Following Restructures
Pollak, who will probably be based mostly in LA, will lead all business efforts for the platform, together with partnering with studios, distributors and content material house owners to deliver their content material onto the platform, in addition to with world patrons who’re actively searching for new avenues for locating content material.
“In each space of leisure, expertise has reworked the best way enterprise is completed, but, it has had little or no affect on the distribution and shopping for of content material, and we at Exeest are right here to alter that,” Pollak mentioned. “Exeest is utilizing analytics and algorithms to position premium content material in entrance of potential companions and encourages them to attach instantly, one thing no different platform permits. By making a gross sales and shopping for instrument that enhances and improves the invention of content material course of, Exeest connects potential companions to shut offers instantly, and on their phrases.”
“With the proliferation of streaming companies world wide, the demand for premium content material has by no means been higher and the necessity to speed up and modernize the shopping for and promoting course of is quick,” Danish mentioned. “John’s experience, relationships and confirmed management throughout the worldwide content material acquisition and distribution ecosystem is unparalleled, and we’re thrilled to have him be a part of us in main this transformation,” Danish added.
Earlier than becoming a member of NBCU, Pollak was president of Electus Tv, the place he oversaw the worldwide rollout of the corporate’s tv slate, managing the event group and dealing intently with the CEO to market, pitch, develop and produce unique concepts from the Electus banner and different home and worldwide producing companions.
He additionally labored as EVP and head of worldwide gross sales at Shine Worldwide, the place he bought codecs together with Are You Smarter Than a Fifth Grader? and MasterChef and was a part of the group that launched Reveille Worldwide, the worldwide division of Ben Silverman’s firm.