Southwest Airways’ tagline is “Low fares. Nothing to cover. That’s TransFarency!” However apparently “nothing to cover” doesn’t apply to all the things within the enterprise.
As of Monday, the airline had canceled two practically thousand flights, together with greater than 1,000 flights, a surprising 29% of its schedule, on Sunday alone. On Saturday, the airline canceled 808 flights and had 1,187 flights delayed.
In keeping with representatives of the corporate, the climate was responsible.
Besides this “climate” didn’t present up on any information shops, and equally miraculous was that it didn’t have an effect on another airways.
That’s as a result of it didn’t exist.
It was an apparent lie instructed in an try to save lots of face.
Predictably, the corporate was promptly dragged on social media for its blundering try and spin the rising PR disaster. Feedback criticizing Southwest piled up not solely on its posts in regards to the scenario itself, but additionally on older, non-related posts as effectively. The consensus was overwhelmingly adverse. However moderately than admit what was actually happening, firm spokespeople selected to double down on the lie.
So what was the true purpose for canceled flights?
Merely put, it was a pilot scarcity. Nevertheless it wasn’t that the airline did have sufficient pilots.
It was the truth that its pilots referred to as out sick in protest of the corporate’s dictatorial vaccine mandates. And hundreds of its pilots have taken to social media to say precisely that.
However Southwest Airways denies this.
Very similar to their false claims in regards to the climate being the perpetrator, the corporate representatives appear to imagine that if they are saying one thing—something—that the world will merely ignore the proof they see and imagine them as an alternative.
Southwest’s method is the precise reverse of how a PR disaster needs to be dealt with. And I think it can worsen as time goes on as a result of determined folks do determined issues.
My prediction is that quickly, the airline will notice it may’t persuade the general public that some thriller climate circumstances nobody else can see are inflicting the cancellations, and can pivot to blaming the pilots.
Out of the frying pan, into the fireplace.
This transfer will additional injury their repute and belief. It’s going to additionally trigger extra pilots to talk out, which can multiply the issue for Southwest.
Based mostly on its responses to the disaster up to now, I predict the corporate will then assault the pilots by labeling them as “anti vaxxers” which might be an unfounded declare. It might additionally backfire on an epic scale.
That’s as a result of this isn’t about vaccines. And even the COVID vaccine specifically. It’s about an organization believing it has the precise to power healthcare choices on it’s workers.
Medically talking, there are quite a few causes somebody could not need this vaccine. Particularly contemplating it’s solely been in use for a short while, so there isn’t a long-term information on its security. And it doesn’t stop the unfold of the virus within the first place, so there’s actually no logical justification to mandate it as a situation of employment. That’s why we’re seeing each unvaccinated and vaccinated workers alike pushing again on this.
In the end, the corporate has botched this disaster from the beginning and appears to maintain making it worse at every step. If it continues down this path, it can destroy each firm tradition and public belief, which might lead to a big lack of market share over time.
However possibly executives at Southwest Airways will rent professionals to deal with disaster PR for them, put feelings apart, and deal with this correctly.
Solely time will inform.