There’s quite a bit to be stated for small wardrobes and massive personalities. Saying extra with fewer garments is a philosophy that each man ought to be getting behind and it’s one thing particularly necessary to Nordic model Hansen Clothes. They consider within the significance of intelligent day-to-day dressing and really feel each outfit ought to encompass classics with longevity in thoughts.
Based in Copenhagen in 2010, Hansen Clothes is the brainchild of Aase Hansen (designer and founding companion) and Per Chrois (CEO and founding companion). The duo’s backgrounds in design and trend (Aase) and communication and movie manufacturing (Per) have actually fed into the model’s ethos: creating funding items that are designed to final and can by no means date.
Their first retailer opened in Copenhagen in 2016 and in addition to stocking the model’s personal collections, the shop curates a collection of clothes and equipment from different likeminded labels that share their values and imaginative and prescient.
In July 2021 they opened their second retailer situated in Frederiksberg, Copenhagen.
Design And Craftsmanship
On the coronary heart of Hansen’s collections is design and craftsmanship. When a model releases itself from the shackles of traits and ‘trend’, with an eye fixed firmly on fashion and longevity, the outcomes might be particular. Hansen Garment’s silhouettes are rugged with nods to workwear and sensible clothes from their Nordic backgrounds, however they’re additionally refined, with high quality tailoring references.
The person collections are an association of colors and materials, but every is related to the one earlier than and the one after. Distinction is crucial, whether or not that be in mild and darkness, rugged or refined. All clothes are made in Europe utilizing the best materials, handpicked from mills in Japan and Italy. Manufacturing in Europe permits Hansen to make sure high quality requirements don’t slip.
The ensuing clothes actually make an impression. Excessive-quality staples like their Henning informal traditional shirts, an on a regular basis shirt made from light-weight Italian cotton twill which is uniquely gentle and very comfy to put on, sit alongside new season additions just like the Chris blazer and matching Fred pants. Each blazer and trouser deliver a up to date silhouette to the the two-piece swimsuit, utilizing slub yarn for a thicker and extra distinctive material floor.
Elsewhere there’s loads of choices for various year-round wardrobes. Darker, extra rugged items in earthy tones for winter are complemented by lighter – in each tone and material – summertime items. Chunky knitted jumpers, overshirts, shirts… even a jumpsuit (Joakim) in military olive inexperienced that we’re simply fascinated by.
These searching for a brand new winter coat are additionally nicely catered for. There are lengthy anoraks (Roald), lengthy lined wool coats (Sigurd) and timeless technical parkas (Storm and Rune), monuments of design, fashion and practicality. That is Hansen Clothes in a nutshell: every garment proving to be traditional but distinctive. There’s a playfulness to the designs however nothing takes away from the overarching purpose of timeless clothes.
Ape Studio For Hansen Clothes
It’s straightforward to get excited a couple of new clothes model – primarily based off extremely polished marketing campaign imagery, intelligent advertising and marketing spiel and a richly reported historical past. Nevertheless, nothing can examine to a hands-on expertise. And getting arms on with Hansen Clothes is precisely what we did. We selected the next items and photographed our mannequin, Ruel, placing them by their paces:
We’re completely happy to report that the extent of design, building high quality and supplies used are all firstclass. Hansen Clothes come Ape authorised.
Small Wardrobes And Large Personalities
At a time when fundamental staples are ten a a lot, Hansen Clothes are doing timeless classics with a distinction. Emphasising the significance of design however with one foot firmly within the classics camp, they’re reinvigorating the capsule wardrobe with high quality clothes that final but in addition deliver playful character and magnificence. Whether or not you’re searching for lifetime coat or high quality additions comparable to shirts, trousers and sturdy knitwear. Hansen Clothes are an funding for the longer term impressed by the classics.
Store now at hansengarments.com
A paid partnership with Hansen Clothes – phrases and opinion Ape’s personal.
Images by: Charlie Thomas