By JESSICA DaMASSA, WTF HEALTH
What does digital transformation seem like at a world healthcare large like Pfizer? Lidia Fonseca, Pfizer’s Chief Digital & Expertise Officer, shares her technique for constructing the life sciences firm’s digital information and expertise options, together with her eager about digital therapeutics, digital diagnostics, and digital biomarkers. As Lidia places it, this isn’t about attempting to easily implement a “digital technique,” however is, as an alternative, about constructing a “enterprise technique for digital world.”
There’s in all probability no higher story that illustrates how that “enterprise technique for a digital world” is enjoying out than the fascinating instance of how Pfizer’s Digital workforce helped speed up the event of the Covid19 vaccine and oral therapy. Lidia takes us inside and talks via how her workforce used tech to soundly speed-up every little thing from improvement timelines to scientific trials and even go-to-market in areas across the globe that have been experiencing outbreaks.
Past the tech workforce’s capacity to successfully wield information that modified the sport when it got here to Covid, Lidia additionally shares what’s subsequent for the pharma co in terms of digital well being and digital medicines. Past the tablet? Across the tablet? As an alternative of the tablet? What’s Pfizer’s place on digital therapeutics because it continues to work to deliver new breakthrough medicines to sufferers? We get into all of the methods digital and expertise are manifesting themselves inside a corporation like Pfizer AND get Lidia’s greatest recommendation for different healthcare organizations who’re redefining their companies with expertise.