Winner’s Curse Or Money-Spinner? Analysts’ Take

Viacom18 Media Pvt.’s streaming rights win for the subsequent 5 seasons of the Indian Premier League is more likely to increase Reliance Jio Platforms’ content material pool, although “monetisation” is vital given the upper funding in bidding, in response to analysts.

Viacom18, a part of Mukesh Ambani-controlled Network18 Group and backed by James Murdoch and media veteran Uday Shankar, purchased packages B and C, the digital rights for the subcontinent and the non-exclusive digital rights for 18 essential matches (opener, finals, three play-offs and few double weekenders), for Rs 23,758 crore.

Together with Occasions Web, it received Package deal D—the abroad rights—for Rs 1,060 crore.

Disney Star received Package deal A, consisting the TV rights to broadcast the world’s second-most costly sporting occasion within the Indian subcontinent, for Rs 23,575 crore.

Collectively, the broadcasting rights public sale fetched India’s cricket board Rs 48,390 crore for the subsequent 5 years, almost 3 times what it earned from Star within the earlier five-year contract. The bottom worth was Rs 32,890 crore.

Analysts, together with at CLSA and Bernstein, thought of the premiums the rights went for, what it can take for the bidders to be on the trail to profitability and listed varied implications the public sale may have on the media trade right here on.