TikTok father or mother firm ByteDance filed a trademark software with the U.S. Patent and Trademark Workplace in Could for a service known as “TikTok Music.” First noticed by Enterprise Insider, the submitting signifies that the trademark may very well be utilized to a cell app that will enable customers to buy, play, share and obtain music.
The short-form video app is already a preferred device for locating music, and oftentimes can result in songs rising in reputation after they’re utilized in viral movies and tendencies. A report launched by the corporate final 12 months advised that 175 songs that trended on the short-video platform ended up on the Billboard 100 chart. As well as, a current report printed by a U.Okay.-based music investor advised that songs which can be in style on TikTok drive extra views on YouTube and streams on different platforms, like Spotify.
Whereas TikTok drives these songs to be in style, it doesn’t have its personal music streaming platform — a minimum of within the U.S. — to become profitable from them. As an alternative, customers flip to in style providers like Spotify or Apple Music to play their favourite TikTok songs. Nonetheless, TikTok’s father or mother firm ByteDance operates a music streaming service known as Resso in India, Brazil and Indonesia, and we perceive it had beforehand thought of bringing this service to extra markets.
A former ByteDance worker informed TechCrunch the corporate had weighed launching Resso to varied international markets beneath a “TikTok Music” moniker, in reality. Particularly, it had been contemplating launches in mature markets just like the U.Okay. and Australia, the supply mentioned.
Resso’s app may very well be a viable risk to current U.S. streamers given its shut ties to TikTok and its social networking elements. Presently, Resso affords a TikTok-like consumer interface the place customers can skip by means of the songs by scrolling up and down. It additionally has the choice to touch upon songs and albums, and edit the duvet of customers’ playlists — just like what the TikTok Music trademark suggests.
The app has seen stable progress in its current markets, cell information signifies. Based on analytics agency SensorTower, the corporate noticed 42.3 million downloads from the App Retailer and Google Play from January to Could this 12 months — development of 19% 12 months over 12 months for a similar interval. The music streaming app has had 184 million lifetime downloads general.
ByteDance’s submitting lists quite a few use instances for the TikTok Music trademark. One use case listed within the submitting for “TikTok Music” contains an app that will enable customers to livestream audio and video, together with the choice to “edit and add pictures as the duvet of playlists.” The app would additionally enable customers to go away feedback on music, songs and albums, in accordance with the submitting. One other use case means that the service may very well be used to “livestream audio and video interactive media programming within the discipline of leisure, style, sports activities, and present occasions.” The submitting additionally suggests the app may very well be used to “present customers with podcast and radio broadcast content material.” The addition of podcast content material alongside music would make TikTok Music an excellent larger competitor to Apple Music and Spotify.
The information of TikTok’s potential upcoming music streaming service comes as the corporate launched its personal music advertising and marketing and distribution platform, SoundOn, a number of months in the past to assist extra artists get their music heard. The platform permits artists to add their music on to TikTok and Resso, along with international streaming platforms together with Apple Music, Spotify, Pandora, Deezer and Tencent’s Joox. With the launch of its personal music streaming service alongside SoundOn, TikTok would have the ability to supply an entire resolution for each listeners and artists within the U.S.
TikTok has dominated the short-form video market and was the primary non-Meta app to app to achieve three billion downloads globally, in accordance with Sensor Tower. Its development has precipitated the likes of Instagram and YouTube to rethink their platforms and enterprise approaches because of the risk they face from the short-form video app. That makes its plans to enter the music streaming house a possible risk to incumbents.
Nonetheless, it’s price noting TikTok hasn’t proved to achieve success in translating all its providers to new markets. The corporate, for instance, not too long ago shuttered its Buying service within the U.Okay. after a disastrous launch and worker walkout. TikTok’s U.Okay. workers had alleged a poisonous work tradition and employment regulation violations. This might set again plans to deliver different providers — together with Resso, a service run by the Chinese language tech large ByteDance — to the U.S. or different areas.
ByteDance and TikTok didn’t reply to TechCrunch’s request for remark.