LOS ANGELES (AP) — Amazon Prime Video’s first regular-season recreation because the unique dwelling of “Thursday Evening Soccer” was an enormous hit.
Kansas Metropolis’s 27-24 victory over the Los Angeles Chargers final Thursday averaged 15.3 million viewers throughout all platforms in accordance with Nielsen and Amazon’s first get together measurement.
Prime Video vice chairman Jay Marine stated in a notice to employees earlier this week that “our measurement reveals that the viewers numbers exceeded all of our expectations for viewership.”
The sport averaged 13.0 million utilizing solely Nielsen’s scores. That may be a 47% enhance from final 12 months’s Week 2 recreation between Washington and the New York Giants, which averaged 8.84 million on NFL Community.
It was additionally the most-watched program throughout broadcast or cable, with CBS’ “Younger Sheldon” coming in second at 3.5 million.
Amazon has informed advertisers it’s estimating a median viewers of 12.6 million viewers for the season based mostly on Nielsen numbers. The extra numbers from Amazon’s monitoring comes from the corporate’s potential to measure viewing throughout related TVs, their apps and who could be watching a separate feed on Twitch.
Amazon signed a three-year settlement with Nielsen final month to trace scores. It’s the first time Nielsen is monitoring and embody scores from a streaming service.
The sport additionally introduced in a report variety of subscribers to the corporate’s Prime service. Marine stated signups to Prime in the course of the recreation outpaced Prime Day, Cyber Monday and Black Friday.
That is the primary season of an 11-year settlement for Prime Video to air 15 Thursday evening video games.
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