New York — Apple Music would be the new sponsor of the Tremendous Bowl halftime present, the NFL introduced early Friday morning.
The multi-year sponsorship will start with this season’s Tremendous Bowl on Feb. 12 in Glendale, Arizona.
Apple Music replaces Pepsi, which sponsored the present for the previous 10 years.
Phrases weren’t introduced, however analysts had anticipated the league to get not less than $50 million per yr for the rights.
“We’re proud to welcome Apple Music to the NFL household as our new companion for the enduring Tremendous Bowl Halftime Present,” Nana-Yaw Asamoah, the NFL’s senior vp of companion technique, mentioned in an announcement. “We could not consider a extra acceptable companion for the world’s most-watched musical efficiency than Apple Music, a service that entertains, evokes, and motivates hundreds of thousands of individuals around the globe by the intersection of music and expertise.”
Apple’s vp of Apple Music and Beats, Oliver Schusser, mentioned in a ready assertion that, “Music and sports activities maintain a particular place in our hearts, so we’re very excited Apple Music might be a part of music and soccer’s greatest stage. We’re wanting ahead to much more epic performances subsequent yr and past with the Apple Music Tremendous Bowl Halftime Present.”
Apple can also be negotiating with the NFL for the rights to the “NFL Sunday Ticket” bundle of Sunday video games that do not air in a viewer’s residence market. Amazon, Google and the Walt Disney Co. are additionally competing for the bundle, which has been on DirecTV since 1994.
Over 120 million viewers watched final February’s halftime present, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.