Beginning on February 21, Amazon’s Music Limitless streaming service will enhance by $1/£1 within the U.S. and the U.Okay. The Amazon Music Limitless Particular person Plan is rising from $9.99 (£9.99) to $10.99 (£10.99) monthly, whereas the scholar plan is altering from $4.99 (£4.99) to $5.99 (£5.99) monthly.
The corporate famous the worth adjustments on its help web page, which was first seen by Billboard. “To assist us carry you much more content material and options, we’re updating the costs of choose Amazon Music Limitless plans,” Amazon wrote.
Whereas the corporate mentions value hikes to its Particular person Plan and Pupil Plan, the costs for the Household Plan ($15.99/month) and Single-System Plan ($4.99/month) seem to stay unchanged.
It’s solely been eight months since Amazon final raised its costs. In Could, the discounted Amazon Music Limitless plan for Amazon Prime clients elevated from $7.99 to $8.99 monthly. Non-Prime members didn’t expertise a change this time and nonetheless needed to pay $9.99 monthly.
Amazon additionally affords an Amazon Music Prime tier, which is included free with Prime subscriptions and affords ad-free listening. Nonetheless, if customers need HD, Extremely HD, and Spatial Audio, they need to subscribe to Music Limitless.
The e-commerce big is presently in the course of a cost-cutting spree, which incorporates the current closure of its charity donation program AmazonSmile, and the choice to put off 18,000 staff earlier this month.
Amazon’s resolution to jack up the associated fee comes on the heels of Apple rising its rival music streaming subscription, Apple Music, by $1 for particular person subscribers and $2 for households within the U.S. Apple Music additionally quietly elevated the worth of its pupil plan within the U.S., Canada and the U.Okay. in June 2022.
Spotify can also be contemplating elevating its subscription value within the U.S., which CEO Daniel Ek famous throughout the firm’s earnings name in October. “[Price increases] is likely one of the issues that we wish to do,” Ek stated. “I really feel actually good about form of this upcoming yr and what which means in pricing in relation to our service.” This might be a notable transfer for the corporate because it hasn’t raised its commonplace subscription price since launching in 2011 at $9.99 monthly within the U.S.